In recent years, an account in the social network has largely replaced most of the «functions» of the Internet for users. For example, access to movies, music, news, simple games.
But even in new media, you can search for a variety of services and follow your favorite brands. Many local businesses, especially in creative spheres, do without a full-fledged website at all, limiting themselves to a «public» and a simple landing page: remember small coffee shops, all kinds of anti-cafes, creative spaces, etc. In a word, the need to promote in social media (and optimize the main resource for them) is indisputable for modern business.
Today we will look at website promotion on social networks, SMO resource promotion and the main methods of working with new media.
SMM marketing is the use of social platforms as channels for brand promotion and other business objectives. SMM focuses on the social platforms themselves.
This type of marketing involves working with subscribers on corporate accounts, expanding the follower base, etc. The main emphasis here is on creating content with the maximum viral potential. That is, SMM promotion on social networks implies the generation of interesting and useful materials that users will distribute on their own, increasing brand awareness, its image and the number of account readers.
SMO promotion — attracting traffic from social networks and blogs through competent resource optimization. It is believed that the term SMO (social media optimization, optimization for social networks) was introduced by Rohit Bhargava in August 2006. It was then that a well-known marketer and entrepreneur named 5 basic principles or rules for using a new trend. According to Rohit, work on SMO includes:
Increasing the link popularity of the resource. That is, you have to make the kind of content that the reader wants to refer to.
Simplification of the process of “sharing” posts and other materials to accounts, bookmarks, etc.
Encouraging inbound links and referring users.
Ensuring the distribution of content to other resources and networks — with a link to the original, that is, yours, publication.
Encouraging readers to create based on or using your content.